Four Dots
GA4 Migration Solutions

Migrate to GA4 and Setup Conversions

Analytics 4

Have You Migrated To
to GA4? 

The Four Dots Data Tracking & Analytics team is here to facilitate your migration to Google Analytics 4, set up accurate tracking of data, goals and conversions about your business, and educate your team on how to best use that data.

“Without a modern solution for data monitoring and access to key information about your business, you are putting your business at risk. The time has come to move to the cross-platform Google Analytics 4 platform.”

– Google

Why is GA4 migration a challenge you need to solve ASAP?


The existing analytics will cease to work on 1 July 2023, and as the current and GA4 analytics are different there is no transfer of your current data to your new GA4 account.

The current data from the old analytics will only be available until the end of 2023.

Implementation times and waiting lists will get longer as we approach the end of June.


GA4 starts collecting data from the moment the account is set up, with no historical data before that moment.

Difficulty making business decisions related to all marketing campaigns, KPIs, products and services.

The migration process to GA4 is not instant, it requires professional staff and frequent changes in Google Tag Manager settings.


Get started with creating and setting up your GA4 account yourself with our guides as soon as possible.

Optionally, you can contact our team so that we can make the whole process as easy as possible for you and educate your internal team on how to make the best use of all the capabilities and data that GA4 brings with it.


Why you should start migrating and setting up your GA4 account right away

  • On July 1, 2023, Google stopped collecting new marketing data in your Google Universal Analytics.

  • Current GA and GA4 are totally different analytics platforms and it is not possible to “transfer” your current visit data to GA4, so with GA4 you start with zero data.

  • The sooner you set up a GA4 account and start collecting data on both platforms in parallel, the greater your marketing advantage will be over your competition, which will have zero data in their GA4 account in July of this year.

  • The setup and migration of Google Analytics 4 is not fully automated and does not support all the metrics, dimensions, events and conversions you have tracked so far, and requires a certain period of time to be properly implemented, tested, and your team trained in order to use the maximum benefits that the new platform provides.

Google Universal Analytics was discontinued in 2023

In March 2022, Google announced that it will discontinue its Universal Analytics tool on July 1, 2023. that Universal Analytics will stop collecting new data from that date.

In the statement, the giant emphasized that until this date you can continue to collect new data through the Universal Analytics platform. After this date, no new data will be collected in Universal Analytics, but you will still be able to access your previously processed Universal Analytics data for at least six months.

The Universal Analytics 360 commercial solution will stop tracking data on July 1, 2024.

What is GA4

Google Analytics 4?

How is GA4
different from
Universal Analytics?

In our SEO FAQ document, we defined Google Analytics as a Google tool that makes it easy to monitor website performance and allows you to evaluate the effectiveness of your marketing efforts.

Google Analytics 4 takes these processes to the next level and brings great benefits to digital marketing teams.

Originally launched in October 2020, GA4 is a new generation of Google Analytics data collection and analysis solutions.

GA4 represents a more flexible method of tracking data across all your web resources, but it does not withdraw the current, i.e., historical data from Google Universal Analytics.

With GA4, you will get a better insight into the complete user journey of your visitors, i.e., customers across a number of different marketing channels, platforms and devices. User privacy has also been improved on the new platform.

Key differences between Universal Analytics and GA4

Universal Analytics and Google Analytics 4 are fundamentally different, as shown in the table below:

Universal AnalyticsGoogle Analytics 4 
MeasurementBased on sessions and page viewsBased on events
Reporting viewsStandard users can use up to 25 views per object/propertiesTo use more than one reporting view/views, users must upgrade to commercial GA 360
ReportingLimited cross-device and cross-platform reportingContinuous cross-device and cross-platform reporting
Hit Limits10 million hits/month per objectThere is no hit limit
IP anonymizationIt can be turned offIt can’t be turned off
BigQuery integrationAvailable to GA 360 users onlyFree

Universal Analytics and Google Analytics Comparison Table 4

Why you should upgrade to Google Analytics 4 as soon as possible?

Continuity of tracking data metrics that are important to you, ie historical data.

Since both analytics platforms are so different, Google has not enabled the migration of your current ie. historical data from Google Universal Analytics on GA4.

The sooner you start collecting and processing data in GA4 as well, the more advantage you will have over the competition when the competition starts analyzing existing campaigns on July 1st with ZERO historical data in their new GA4 account.

New GA4 Dashboard

Migration process to GA4 and proper setup of conversion tracking and KPIs

Keep in mind that there is no magic button that you can press and automatically switch to Google Analytics 4, as the process itself requires manual work, time and planning.

It is essential that you prepare for the change, plan the process and implement it.
However, this does not mean the end of the work.

Once you switch to GA4, you’ll need to test and debug it to ensure optimal performance in the future.

Novi GA4 user acquisition izveštaj
New GA4 user acquisition report

How do I start the GA4 migration process?

Not sure how to start your transition to GA4?
We have prepared detailed guides for you on how to migrate your analytics account to GA4 yourself.

If all of this seems complex and time-consuming, don’t worry – our data tracking & analytics team is here to help.

The resources of the Four Dots data tracking & analytics team are at your disposal

Due to many years of experience working with Google Analytics and Google Tag Manager, as well as other data tracking and analytics tools, we have developed a number of successful strategies for migration and implementation of GA4 for clients of all sizes and types of business.

From local small and medium business types to global corporations, as well as from standard portfolio sites to regional ecommerce platforms, everyone received a “futureproof” analytics solution that will enable them to have more successful and profitable marketing campaigns in the future.

Fill out this questionnaire and we will send you an offer in principle with an analysis of the required time and financial resources for your migration to GA4.

Our process of setting up and migrating your new Google Analytics 4 ie. GA4 orders step by step

Step 1: Analysis of your current Google Analytics account, essential metrics and conversions ie. goals you are following.

Step 2: Creating and setting up your new GA4 account.

Step 3: Mapping and adjusting previous metrics, events and conversions to the new GA4 options.

Step 4: Testing all tracking metrics and settings to make sure everything is working perfectly.

Step 5: Create and setup automated dashboard marketing reports using and GA4.

Step 6 (optional): Training and educating your internal marketing team about all the changes and benefits of the new analytics platform.

Step 7 (optional): Monitoring the functioning of the platform, additional settings of GA4 and GTM as well as their integration with other tracking pixels (FB, LN, etc.).

As you can see, building a detailed strategy and analytical approach is essential to achieve the desired outcome of the GA4 migration.

Simply put, your reporting and business-critical decision-making mechanisms are only as good as the data you track. Therefore, if your old Universal Analytics is not properly set up to track essential conversions ie. goals and metrics specific to your business, this will not be the case with the new GA4 service either.

That is why the detailed assessment and preparation of the migration to GA4 are the most important stages in the process of implementing Google Analytics 4. The primary goal is to analyze the current use of GA and make the most of the potential of the migration to set up the correct tracking of everything at the same time.

The preparatory process of data evaluation and validation before migration to GA4 consists of the following steps:

· Review and analysis of currently tracked dimensions and metrics

· Review and analysis of conversions ie. goals and events

Unfortunately, there is no one-size-fits-all approach to GA4 migration

After assessing the GA4 migration, the Four Dots data tracking & analytics team will provide you with a clear strategy, timeline and next steps.

If you’ve already switched to Google Analytics 4 and are using it alongside UA, that’s great. However, keep in mind that the migration process to GA4 is only half the story. The other half is setting it up so you can get the most out of its advanced reporting capabilities.

When it comes to reporting, Universal Analytics and Google Analytics are two completely different things. Although GA4 comes with fresh and extensive reporting capabilities, most of them are not immediately available. You have to manually map and place them.

This is where Four Dots Google Analytics solutions come into play. We listen to your reporting needs and build custom GA4 reports just for you!

Google has made it clear that switching from Universal Analytics to Google Analytics 4 by July 1, 2023 is mandatory.

This change is extremely important for all marketers who want to create timely digital reports with accurate data and metrics, as well as analyze their historical data and consistently measure key metrics for all their digital channels.

Since Google Analytics 4 is different from Universal Analytics, you will have to learn and understand a lot of new things during the implementation.

With the help of the experienced Four Dots data tracking & analytics team, switching to GA4 and educating your team on how to use the new platform doesn’t have to be a stressful process for you.

Fill out this questionnaire and we will send you an offer in principle with an analysis of the required time and financial resources for your migration to GA4.